It’s been a pretty full-on few days here at GXT HQ. And so it should. We’ve been gearing up for quite a campaign over the last few months and the momentum just picked right up.

I suppose that’s no surprise when you pop 2 energiser bunny marketers in a pot with a strategic-minded, deep-diving research scientist, fold in a wild-eyed social entrepreneur and wrap them all up in a really, very sound idea.

The pressure’s on and the team is not only gelling but we’re having a ball and it feels great.

Over the last week we’ve witnessed some incredible work by our Everyday hero Cass and the indomitable intern Leanne O’Reilly. Seriously, this woman is no rookie.  She knows her stuff and, even better, knows how to be strategic, efficient and effective. Check out these storming PR kits that Leanne and Cass pulled together.


12 of our incredible social enterprises are represented in this one special fruit basket, and their contribution of right, proper goodies are being enjoyed by, and adorning the desks and offices of, major radio stations, mainstream press and local icons like BroadsheetPBS and RRR.

There are 20 of these fabulous hampers out there in the media landscape right now and, wait, hold on, there’s more good news, we have 3 left as special giveaways in our soon-to-be-bigger-than-BenHur Facebook giveaway.

Just give our Like button a quick nudge to be the first to find out about your chance to get your mits on one. Seriously, that would be one well invested click.

Not only is there good in every bite and every wipe but you’ll be enjoying life-saving tea, the most uplifting chocolate treatsbiscuits and the goodest of wine before diving into a wild Kinfolk choc that is beyond, beyond.

Look out for the media attention. Follow the #GoodXmasTrail and remember to like, share and repost.

Oh and one other thing, it seems that idea of the Good Xmas Trail is getting some traction. The Nelson Alexander Charitable Foundation just joined the Melbourne Food and Wine Festival as one of our esteemed promotional partners. Look out for the two community boards popping up in Fitzroy North and Clifton Hill next week, an article in their blog and if you happen to be out house-hunting next week, keep an eye out for their catalogue and the Trail splashed across the back cover.

Till next week.

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