9am – 6pm
Friday 10 August 2018
CERES Community Environment Park
Cnr Roberts & Stewart Sts
“Do Good & Do Well” is a one day, hands-on mini-conference as part of Small Business Festival 2018, with a specific aim to nurture an ecosystem of like-minded people and social enterprises. This event is co-produced by Goodsmiths and CERES.
Deep dive into rapidly emerging ideas of ‘them and us’ (business versus not-for-profit) to discover why ‘doing good’ really is the only option for businesses to thrive in the coming years, and get practical insights on how to go about it.
Goodsmiths and CERES aim to demonstrate how social enterprise and purpose-led business can be both commercially profitable and emotionally fulfilling.
Find out how to establish – and what to consider – before setting up a social enterprise, not-for-profit, B Corp or a Pty Ltd with a strong social-purpose baked into the business model. Then figure out how you’re going to market conscientious consumption to build customer loyalty.
9am-9.30am: Introduction and Welcome
Presented by Goodsmiths and CERES
9:30am-10.15am: Session 1 | Doing Business with a Purpose
You’ve thought about it. Now, it’s time to make it happen. Get practical tips and insights on how to structure your business to do well and do good. Learn more about connecting social impact with your business purpose and making it pay.
10.30pm-12pm: Session 2 | Behind the Scenes with CERES
A unique, guided exploration, led by CERES CEO Cinnamon Evans, to discover the what’s behind the everyday operations of CERES’s five successful social enterprises. Meet the brains driving these purpose-led enterprises and see how they fund 95% of all CERES’s operations. This session will finish with a lively Q&A at the Merri Cafe.
12pm-1pm: Break for Lunch
There are many options for yummy, healthy and organic food at the Merri Table Cafe and the Organic Grocery store at CERES. Grab your lunch, sit out in the sun and enjoy the environment park.
1:15pm-2.30pm: Session 3 | Meet our everyday Heroes
Meet inspiring founders and makers who have established successful social enterprises. Hear about what they’ve been through building their purpose-led businesses and what ‘success’ means for them. Here, you’ll get to hear real-life stories from amazing individuals on what keeps them going and how they overcome their challenges.
2:45pm-4pm: Session 4 | Storytelling for Impact
Our most hands-on workshop will get you deeply involved with the storytelling process. Kim from Digital Storytellers will show you how to use affordable, everyday tools to tell your story and get you producing your own material in no time at all. We’ll close the workshop with participants sharing their story with the group.
By now we should be thirsty: Let’s enjoy a very Good drink and a nibble or two