STRATEGIC MARKETING. FOR GOOD
We design and develop Good business strategies and express them through great brand communications.
Defining your business’ social purpose equips us with a clear direction and basis for your Good Business strategy. We draw out what matters most to you and your business, identify critical intersections with society and the environment and elucidate the compelling social purpose that sits at the heart of your responsible business.
Ensuring that your purpose-led strategy integrates seamlessly with your overall business objectives is essential to the enduring success of your product or service. Through a process of discovery and research, we gain insights into your customers, competitive environment, opportunities and challenges, and prepare the ground for authentic and credible communications.
How you communicate, what you say and how you say it, determines the response you’ll get from customers, employees and suppliers. Providing them with a clear and resonant promise can transform their experience of your brand and strengthen your business performance.
GOOD BUSINESS STRATEGY
We meld all of these elements to provide you with a tailored strategy and plan of action for developing and communicating your Good Business activities. By blending social purpose and business analysis into brand development and communications we ensure your story is unique and reinforces your promise.
What We Do
Here is a list of our capabilities. But more than that – a set of activities that can transform how your customers experience your brand and how this can be used to strengthen your bottom-line.
- Social purpose audit
- Industry and competitor analysis
- Customer journey insights
- Stakeholder analysis
- Marketing and communications
- Operations and financial impact review
- Cause-related partnerships
- Employee engagement plan
- Brand architecture: value proposition, positioning, i.d
- Social purpose development
- Digital strategy and plan
- Design and communications collateral
- Digital brand definition
- User experience design
- Mobile & responsive web design
- Content and app development
- Social media communications
Goodsmiths at work
6 REASONS WHY ALL THIS MATTERS
1. CUSTOMER EXPECTATIONS
Your clients expect you to take social responsibility seriously. So much so, that they are prepared to pay a premium for socially responsible products and services. Beyond brand trust, consumers are looking for products that are both good for them and good for society. Doing good, is good for business.
2. STRATEGIC THINKING
Solid, strategic thinking will set you apart from the pack. And it’s what we’re best at. It’s at the heart of everything we do. Our team offers a balance of agile, strategic, creative and analytical thinking with a wealth of real world experience.
3. THE AGE OF SUSTAINABILITY
This is it, now. If we continue consuming at the rate we have over the last 50yrs we’ll eat our own heads off. This is our chance to make a difference and thrive. True leadership is shown in action, not words.
4. PARTNERSHIPS & COMMUNICATION
We’ll work closely and collaboratively – We pride ourselves on building strong, open relationships and taking responsibility for delivering what we say we will on time. Our communications are clear, timely and transparent.
5. STRONG PROCESSES
Our processes add value, and negate errors and surprises. Regular WIP meetings, call reports for significant meetings, cost approvals before commencement of work, reverse briefs and realistic timelines are all part of how we approach our work.
6. GOOD BRAND MATTERS
Brands are no longer bought by customers, but bought into, adopted, owned. We embed purpose into brands, to make them matter more and be more successful.