Sustainable Laundry Detergent

Good things to buy

The Dirt Company was founded on the belief that we could make sustainable household products that not only work but are also something people could fall in love with.

We took a less, but better approach to product design. We formulated a product using pure and powerful ingredients and bare minimum packaging, to deliver an innovative, useful, and thoughtful product, that’s good for the earth and will sit damn pretty on your washing machine.

The final result, Dirt Laundry Detergent; an extremely high performing laundry concentrate that’s great on your clothes, skin, planet and hip-pocket.

Good things we do

We cut the amount of packaging normally used in half by increasing the concentrate and strength of our formula. Our detergent is 8 X concentrated, making it as pure and powerful as can be.

We then swapped plastic for aluminium packaging. Aluminium is completely natural, recyclable and biodegradable. It makes up 8% of the earth’s crust.

We also introduced a refill pack system, which reduces plastic packaging further still. There’s about 90% less plastic than a standard bottle on a per wash basis.

Finally, we created a zero waste cycle through our Refill Return program.

Our Story

My first job out of school was on a boat. While at sea, I saw a colleague throwing garbage bags full of plastic overboard. I was shocked, a pod of 80 dolphins was bow riding not 30 minutes earlier.

I decided to investigate this situation. I learnt:
1. Rubbish does not go away. It gets moved.
2. Between 9-12% of plastic gets recycled in Australia. It’s cheaper to create then recycle.
3. People care, but mostly will only act if it doesn’t inconvenience them too much.

I felt the only way to invoke change was to create a better solution.


High performing Ethical laundry detergent concentrate zero waste sustainable duty