Creating beautiful items that are regenerative by design

Good things to buy

We work with Australia’s oldest mill in Tasmania and a 92-year-old weaving mill in Lithuania to weave closed loop, recycled wool blankets. The blankets are made from a minimum of 70% recycled merino or lambswool and a 30% blend of other fibres (mohair, cotton and alpaca) and poly for strength. Wool is a natural fibre that is incredibly hard to replicate – it’s a renewable resource, it is odour and stain resistant, antibacterial, lightweight, breathable and insulating.

After a blanket has enjoyed a long, adventurous life we’ll collect it free of charge using a carbon neutral courier service. Back at the mill, we’ll shred it and spin it into new yarn to make future blankets. This circular model allows us to divert waste from landfill and create luxurious and useful blankets.

Good things we do

Seljak Brand launched in March 2016 and has since worked towards accelerating the transition towards a more circular economy. We were finalists in the Design Files; 2019 Design Awards in the Sustainability category.

Since 2016, we have:

– Diverted 2,646 kg of textiles waste from landfill
– Donated 177 blankets to the Asylum Seeker Resource Centre in Melbourne
– Crowdfunded $32,000 to help fund the research and development of using other businesses’ textile waste to make more blankets
– Been awarded $15,000 in funding from Macquarie Group to continue development of textiles waste to resource products.

For every ten blankets sold, Seljak Brand donates one to the Asylum Seeker Resource Centre (ASRC) in Victoria where asylum seekers are made to feel welcome, safe and supported. Providing job training, access to health services and legal advice, as well as food and household goods (and warm blankets!), ASRC offers the support and opportunities asylum seekers need to live independently.

Our Story

We are two sisters who imagine a world without waste. We’re finding new ways of making and using beautiful things that are regenerative by design. We were inspired by resourceful and shared value business practices, so we poured our time into understanding the circular economy and closed loop recycling solutions. Ultimately, we wanted to test the new paradigm ourselves, so learned about how material goods can be renewable and to last.