Dog food you can feel good about

Good things to buy

You know how dog food is kind of dodgy? We had this crazy thought – what if it wasn’t? We worked out that if we cut out retail and sold direct to you, we could put more money into the food and less into markups along the way.

Good things we do

We’re proud members of 1% for the planet, and soon will go for B-Corp certification. The biggest impact we can have however is in shining a light on the horrible pet food supply chain, and facilitating a better way for the whole industry. For now, we build giving into every purchase, offer 100% transparent labelling and use ethically-sourced ingredients.

Our Story

Mike is ex-fashion and decided he wanted to do something to better the world. Doug is ex-big pet food, but knew he wanted to change it. So far, not a lot in common. But they do both love dogs. And they hated that Australians were getting charged mega bucks for dry dog food that was pretty average. They decided, they were going to fix it once and for all. From the supply chain right down to how it’s delivered.

Their mission? To offer you a new breed of dog food. One that’s good for your dog, better for the planet, and easier for you.

Woof Woof