HoMie is a streetwear social enterprise which provides clothing, training and job opportunities to those experiencing homelessness or hardship.

Marcus Crook and Nick Pearce, along with Robbie Gillies, the company’s founders and owners of the page Homelessness in Melbourne, fashioned the idea of a platform where people living on the streets could be heard and understood. This concept then evolved into a streetwear business supported by a community of over 50,000 people, with a main mission to provide a pathway out of homelessness, followed by encouraging human compassion, diminishing the general negative attitude towards homeless people, and making donating easier through innovational platforms.

Collage of HoMie products and models

HoMie started out as an online initiative, rewarding supporters with beanies, t-shirts and long sleeve tops. However, following their increasing popularity and with the help of crowdfunding, the brand became a certified street label, and opened a physical store. Stroll down to 296 Brunswick Street in Fitzroy, and browse their wide range of clothing, now extended to tank tops, hoodies, track pants, and even socks and sunglasses, with more items to be added in the future. 100% of the profits made from these sales are invested into their mission of supporting the homeless, and providing them with brand-new clothing.

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Despite their booming success, the label still focuses on their initial purpose. HoMie is Australia’s first ever store to invite people experiencing homelessness into the store to receive free clothing of their choice, a grooming session complete with haircuts and makeup, food, drinks and a friendly chat with a team of staff and volunteers on their VIP Shopping Days. By partnering with various homeless support services, HoMie supports training and facilitates employment for youth living on the streets and provides a genuine pathway out of homelessness.

A HoMie is a person who looks out for others. #BeAHoMie