It started with a crepe.

We read a story in The Age about a couple of guys donating all of their profits to combat homelessness by selling crepes from a van.

It sparked a thought.

Let’s find more of these good businesses and do a good old-fashioned Christmas party crawl (just with less alcohol). But we had a problem; while we knew they existed, we didn’t know how to find them.

If this was a problem for us, it had to be for others too.

So we launched The Good Xmas Trail, a website to help consumers find some of Australia’s most inspiring social enterprises for Christmas parties and gifts.

The idea caught on, and so too did our realisation that people are hungry to discover and find information about consuming more conscientiously. Just like the sweetest of puppies, this ain’t just for Christmas.

Everyone we spoke to wanted similar things: Simple ways to be a responsible consumer, ideas, a steer in the right direction and to feel good about their choices. To find quality, ethical options and goods which little by little create a big pile of positive change.

They wanted to know how to take the next step on the journey towards being a more conscious consumer.

So, from these humble beginnings, Goodsmiths grew to where it is now. And today we’re just as committed as ever to showing the world that it’s pretty easy to make a difference if we simply consume a bit differently. We’re all for supporting businesses – big and small – with products and services that do good too.

And we’re thrilled you’re here, wherever you might be on your conscious consumption journey, forging your own way as a Goodsmith.